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Mid-Winter Conference 2020
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Charge into 2020 with a clear vision for digital

The Chief Success Officer at a leading digital marketing agency will be the keynote presenter at the February MPA Mid-Winter Conference.

Shannon Kinney, founder of Dream Local Digital, will lead sessions on successful digital marketing strategies for small businesses and integrating related sales tools into your newspaper's menu of services.

Dream Local Digital is an agency specializing in interactive media, online marketing, SEO, SEM, content marketing, reputation management and social media. The agency works with newspapers, media companies, ad agencies, and directly with small to medium-sized businesses on all aspects of their marketing strategies and plans, from website design, mobile applications and custom channel design, to social media management, reputation monitoring and e-mail marketing.

Other sessions will focus on trends in marketing design, the always-anticipated Silver Dollar Breakfast Idea Exchange, and a networking social with collegiate journalists as part of the combined Mid-Winter and O.C. McDavid Journalism Conference.


O.C. McDavid Student Journalism Summit


The annual student journalism conference held annually by the MPA Education Foundation will merge this February with the Mid-Winter Conference.

The combined McDavid Student Journalism Summit and Mid-Winter Conference will provide MPA members a chance to meet and network with students at Mississippi colleges and universities.


The costs of the McDavid Summit are underwritten by the MPA Education Foundation and provided at no expense to students or MPA members.

Click here to register online.
Click here to download a registration form


A limited number of tuition grants from the MPA Education Foundation are available to member newspapers to help defray the cost of registration. Newspaper members are eligible for one grant in the amount of $100 on a first-come, first-served basis.


Click here to download a grant application.

Join us at the Hilton Jackson for the group rate of $104  nightly. Click here to make reservations online, or call 601-957-2800 and mention the Mississippi Press Association for the group rate. Deadline is Monday, Jan. 20.




Thursday, Feb. 6


2 pm – MPA-MPS Winter Board Meeting


6 pm – MPA Legislative Reception


7 pm – MPAEF Celebrity Roast honoring Wyatt Emmerich



Friday, Feb. 8


8:30 am –MPAEF Winter Board Meeting

10 am – O.C. McDavid Journalism Summit opens


10:15 am – General Session

The Art of Photography. Presented by Chris Todd, photojournalist


10:45 am – Panel Discussion: Investigative Journalism and Data Reporting

Speakers: Anna Wolfe, Mississippi Today, and Jamie Patterson, The Yazoo Herald


11:30 am — General Session

Multimedia Tools and Mobile Apps for Journalists. Presented by Val Hoeppner, digital journalist


12:30 pm – Better Newspaper Contest Student Division Awards Luncheon


1 pm – Break


1:15 pm – Networking Session. MPA members will meet with student journalists from Mississippi colleges and universities

2:30 pm – Concurrent Sessions

A) Digital Strategies for Growing Audience. Presented by Val Hoeppner, digital journalist

B) Just the Basics: Nuts and Bolts of Print Advertising. Presented by Teresa Revlett, Kentucky Press Service


3:15 pm – Break


3:30 pm – Concurrent Sessions

A) Design Trends in Print. Longtime award-winners discuss techniques and ideas for creative ad design

B) B) Just the Basics: Nuts and Bolts of Print Advertising, Part II. Presented by Teresa Revlett, Kentucky Press Service

4:30 —Check-in and free time

6 pm – Reception & Entertainment

7 pm – Dinner on Your Own

9 pm – Hospitality suite


Saturday, Feb. 8


8 am – Silver Dollar Breakfast


9:15 am – Keynote Presentation Part I. Speaker: Shannon Kinney, Dream Local Digital


10:30 am – Break


10:45 —Keynote Presentation Part II. Speaker: Shannon Kinney, Dream Local Digital

Noon – Break

12:15 pm – Better Newspaper Contest Awards Luncheon

1:45 – Conference adjourns



For additional information, contact:
Monica Gilmer, member services manager
Mississippi Press Association
601-981-3060, x237


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