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Mid-Winter Conference 2020
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Charge into 2020 with a clear vision for digital

The Chief Success Officer at a leading digital marketing agency will be the keynote presenter at the February MPA Mid-Winter Conference.

Shannon Kinney, founder of Dream Local Digital, will lead sessions on successful digital marketing strategies for small businesses and integrating related sales tools into your newspaper's menu of services.

Dream Local Digital is an agency specializing in interactive media, online marketing, SEO, SEM, content marketing, reputation management and social media. The agency works with newspapers, media companies, ad agencies, and directly with small to medium-sized businesses on all aspects of their marketing strategies and plans, from website design, mobile applications and custom channel design, to social media management, reputation monitoring and e-mail marketing.

Other sessions will focus on trends in marketing design, the always-anticipated Silver Dollar Breakfast Idea Exchange, and a networking social with collegiate journalists as part of the combined Mid-Winter and O.C. McDavid Journalism Conference.


O.C. McDavid Student Journalism Summit


The annual student journalism conference held annually by the MPA Education Foundation will merge this February with the Mid-Winter Conference.

The combined McDavid Student Journalism Summit and Mid-Winter Conference will provide MPA members a chance to meet and network with students at Mississippi colleges and universities.


The costs of the McDavid Summit are underwritten by the MPA Education Foundation and provided at no expense to students or MPA members.

Click here to register online.
Click here to download a registration form


A limited number of tuition grants from the MPA Education Foundation are available to member newspapers to help defray the cost of registration. Newspaper members are eligible for one grant in the amount of $100 on a first-come, first-served basis.


Click here to download a grant application.

Join us at the Hilton Jackson for the group rate of $104  nightly. Click here to make reservations online, or call 601-957-2800 and mention the Mississippi Press Association for the group rate. Deadline is Monday, Jan. 20.




Thursday, Feb. 6


1pm – MPA-MPS Winter Board Meeting (Vicksburg, top floor)


6 pm – MPA Legislative Reception (Diplomat)


7 pm – MPAEF Celebrity Roast honoring Wyatt Emmerich (Westbrook Ballroom)


Master of Ceremonies: Marshall Ramsey, Mississippi Today


Friday, Feb. 8


8:30 am –MPAEF Winter Board Meeting (Vicksburg, top floor)

10 am – O.C. McDavid Journalism Summit opens (Penthouse)


10:15 am – General Session (Penthouse)

The Art of Photography. Presented by Chris Todd, photojournalist


10:50 am – General Session (Penthouse)

Your Mobile Office: Tips and Tools for Journalists on the Go. Presented by Val Hoeppner


Noon – Lunch and Panel Discussion: Investigative Journalism and Data Reporting (Penthouse)

Speakers: Anna Wolfe, Mississippi Today, and Jamie Patterson, The Yazoo Herald


12:50 pm – Better Newspaper Contest Student Division Awards Luncheon (Penthouse)


1:10 pm – Break


1:15 pm – Networking Session. (Diplomat)

MPA members will meet with student journalists from Mississippi colleges and universities

2:30 pm – Concurrent Sessions

A) Digital Strategies for Growing Audience. Presented by Val Hoeppner, digital journalist (Amphitheater I)

B) Just the Basics: Nuts and Bolts of Print Advertising. Presented by Teresa Revlett, Kentucky Press Service (Amphitheater II)


3:30 pm – Break


3:45 pm – Concurrent Sessions

A) Design Trends in Print. Longtime award-winners discuss techniques and ideas for creative ad design (Amphitheater I)

B) Just the Basics: Nuts and Bolts of Print Advertising, Part II. Presented by Teresa Revlett, Kentucky Press Service

4:45 —Check-in and free time

6 pm – Reception & Entertainment (Penthouse)

7 pm – Dinner on Your Own

9 pm – Hospitality suite (Port Gibson, top floor)


Saturday, Feb. 8


8 am – Silver Dollar Breakfast (Westbrook Salon A)


9:15 am – General Session (Amphitheater)

Digital Strategies: Your Newspaper as a Local Agency. Presented by Shannon Kinney, Dream Local Digital


In this dynamic session we'll dive into the specifics about how to increase your digital revenue with specific sales tactics, and by adding digital marketing services. We will cover current industry trends, the pros and cons of offering services to advertisers, how to sell, pros and cons of partner vs. build and specific tactics for success. We'll also have case studies of specific advertisers and their success.


10:30 am – Break (Regency Hall)


10:45 —General Session continues (Amphitheater)

Noon – Break

12:15 pm – Better Newspaper Contest Awards Luncheon (Westbrook Salon A)


Emcees: Stephanie Patton, The Leland Progress, and Marshall Ramsey, Mississippi Today

1:45 – Conference adjourns



For additional information, contact:
Monica Gilmer, member services manager
Mississippi Press Association
601-981-3060, x237


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