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Newspapers honored for excellence in advertising

Saturday, January 27, 2018   (0 Comments)
Posted by: Editor
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Five newspapers have been recognized for excellence in their membership classes during the annual Better Newspaper Contest Awards Advertising Division.

The Daily Journal of Tupelo, The Natchez Democrat, The Panolian of Batesville, The Magee Courier and The Deer Creek Pilot of Rolling Fork were singled out for distinction among their peer publications at an awards luncheon Saturday, Jan. 27, held in conjunction with the Mississippi Press Association’s Mid-winter Conference.

“The winners represent newspapers of all sizes in our state and exemplify the good, hard work our members do every day for their clients and readers,” said MPA President Paul Keane, publisher of The Wayne County News in Waynesboro. “The Advertising Excellence Awards are presented for the body of work of these newspapers over a year’s time, and honors their efforts in print newspaper, magazine and digital advertising.”

Hattiesburg Post publisher David Gustafson won the Advertisement of the Year Award in recognition of an ad promoting an promoting the Mahogany Bar in Hattiesburg, which judges called a “very tastefully done” and “eye catching” ad. The Ad of the Year category honors what judges consider the single best entry in the contest, which drew over 1,300 submissions from 34 newspapers.

Honored for distinction in the Silver Dollar Award category, which recognizes unique ideas in promotion, marketing and revenue were the Southern Sentinel of Ripley and the Daily Journal in Tupelo, winners in the weekly and daily divisions, respectively.

Judging was conducted last fall by volunteers from the Kentucky Press Association. Awards for editorial excellence will be handed out in June at the 2018 Joint LPA-MPA Convention in New Orleans.

Founded in 1866, MPA is the trade association for newspaper media and affiliated online and digital publications in the state.

CLICK HERE to download a complete list of winners
CLICK HERE to download a PDF of the BNC Awards publication
CLICK HERE to see a photo album from the awards show

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