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Thursday, Feb. 7

9 am    Pre-Con Meeting


11 am  MPA-MPS Board of Directors Meeting – Board Room

            Presiding: MPA-MPS President Jim Prince, The Neshoba Democrat


3 pm    MPAEF Board of Directors Meeting – Board Room

Presiding: MPAEF Chairman Jimmy Clark, The Vicksburg Post        


4 pm    MCFOI Board Meeting – Bamboo Room

            Presiding: MCFOI President Charlie Mitchell


Evening functions will be held at the Jackson Marriott Downtown.


6 pm    Reception – Mezzanine


7 pm    MPA Education Foundation Benefit Roast – Windsor Ballroom

            Honoring BancorpSouth Chairman Aubrey Patterson

            Emcee: Sid Salter, Mississippi State University


9 pm    Events conclude for the evening


Friday, Feb. 8

8 am    Registration opens – Pre-function area

            Continental breakfast available


9 am    OPENING SESSION – Crown/Coronet/Club

            "Fit for Success – Being your best at work and life"

             Presented by Paul Lacoste, Paul Lacoste Sports


9:30     GENERAL SESSION – Crown/Coronet/Club

            “Revamping the Newspaper Business Model”

            Presented by Tony Casale, American Opinion Research


10:30   Coffee Break


10:45   GENERAL SESSION – Crown/Coronet/Club

            “Changing the Public Perception of Newspapers”

            Presented by Tony Casale, American Opinion Research


Noon    LUNCHEON PROGRAM – Grand Ballroom

            “What Advertisers Need & Expect from Newspapers”

            Panel discussion with advertisers and sales experts

            Moderated by Stacy Pair, Mississippi Main Street Association



A.    Strategies for Competing in Digital Age –  Cornet Room. Moderated by Jim Prince, The Neshoba Democrat.

B.    Why We Need Print in the Digital Age –  Crown Room. Presented by Dr. Samir Husni, Meek School of Journalism & New Media. 

C.    What’s New in Photoshop – Bamboo Room. Presented by Lisa Griffin, Boone Newspapers.


3:15     Afternoon Break



A.    Publishers Exchange – Gold Room. For publishers and top-level newspaper execs. Frank discussion about the business model, revenue successes and challenges, H/R issues and general management topics. Moderated by Reece Terry, The Daily Corinthian.

B.    Advertising Sales Rep Rap – Club Room. otivating yourself and your co-workers in a tough ad environment; best practices for cold calls and prospecting; mining incremental revenue to improve overall results. Moderated by Lisa Bryant, The Daily Journal.

C.    Ins and Outs of InDesign – Bamboo Room. Presented by Lisa Griffin.


4:45     Free Time


6 pm    Reception  – Prefunction
            Featuring music by David Keary


7 pm    Dinner on your own – MPA will provide a list of favorite downtown and Belhaven-Fondren area restaurants.


10 pm  Hospitality – Prefunction
            Featuring music by David Keary


Saturday, Feb. 9

8 am    Registration Opens – Prefunction



Grab breakfast from the buffet line and then head to one of the morning discussions

A.    Revenue Roundup – Coronet/Club. Successful products and promotions; magazine and niche products.  Moderated by Pat Brown, The Magee Courier.

B.    Technology Hints and Tips – Bamboo. Moderated by Lisa Griffin.


10 am  Break



A.    Classified Tricks of the Trade – Gold Room. Roundtable moderated by Charlotte Wolfe, Itawamba County Times, and Sue Hicks, The Natchez Democrat.

B.    To Charge or Not to Charge – Crown Room. Discussing paid versus free website content.

C.    GAC Committee Meeting – Bamboo Room. All interested members invited. Discussion of legislative issues facing newspapers. Moderated by Tim Kalich, The Greenwood Commonwealth.


11:30   Break & Check-Out


Noon    Better Newspaper Contest Advertising Awards Luncheon

Emcees: Stephanie Patton, The Leland Progress, and Marshall Ramsey, The Clarion-Ledger


2 pm    Adjourn


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