For More Information:
Brett Berg 251.208.6852
bberg@exploreum.com
Kristen Dreaper 251.208.6851
kdreaper@exploreum.com
Exploreum and Infirmary Health System’s interactive health gallery addresses regional health concerns
MOBILE, Ala. – Joining in the region-wide battle against obesity, the Gulf Coast Exploreum Science Center and Infirmary Health System will dish up a perfectly portioned plate of entertainment and education with the January 19 opening of the science center’s newest exhibit gallery, My BodyWorks.
My BodyWorks is an innovative, permanent gallery featuring more than 50 health-related interactive exhibits. Children and adults as well as seniors with emerging health issues will have fun learning about sensible eating, the importance of daily physical activity, innovative surgical techniques, and the causes and effects of heart disease, stroke and diabetes — the most pressing health concerns in the region.
“The goal of the Infirmary Foundation in partnering with the Exploreum is to showcase the state-of-the-art health care technologies available in our region, as well as to educate the public about the opportunities they have to manage their own health and wellness. We also see this exhibit as an incredible workforce development tool by inspiring young people to pursue careers in health care and medicine,” said Mark Nix, president and CEO of Infirmary Health System.
“This gallery is unlike any other in the Exploreum and is just about the first of its kind in the country,” said Michael Sullivan, Exploreum executive director. All of the exhibits have been custom-designed and almost half of the exhibits in the 6,500 square-foot gallery use the latest advances in high-definition, touch screen and virtual reality technologies. “We expect other science centers across the country to adopt and adapt many of these new health educational tools to create exciting experiences for their visitors.”
My BodyWorks is presented by the Infirmary Foundation on behalf of Infirmary Health System, in conjunction with Blue Cross and Blue Shield of Alabama, the Ernest G. DeBakey Charitable Foundation and the Coca-Cola Foundation.
With gleaming metallic-finish exhibits designed with sinuous curves and accented by colors that mimic the food rainbow, the appearance of My BodyWorks is futuristic and appealing. And the exhibit technology lives up to the custom design with one-of-a-kind software and programs developed especially for fun!
“Many of the exhibits feature virtual reality, but the augmented reality kiosks are one of the knock-your-socks-off components of the gallery,” said Peter Feher, My BodyWorks exhibit designer. Instead of simulating reality, augmented reality combines computer technology with real world images for a truly stunning educational experience. The Exploreum’s AR exhibit demonstrates cardiac blood flow and oxygenation — 3D images of a beating heart seem to jump from the screen and into your hands.
But you’ll only notice the augmented reality kiosks after laying eyes upon My Beating Heart, 12-foot-tall, realistic beating cardiac muscle with LED illuminated veins and arteries. A few times each hour a wail of sirens and flash of lights indicate the “patient” is in distress and requires immediate medical attention.
The centerpiece of the gallery is the Ernest G. DeBakey Virtual Surgery, where visitors perform virtual heart bypass surgery and knee replacement surgery. Visitors can also simulate the complex hand-eye coordination required of endoscopic surgeons and learn about careers in health care.
Eleven BeHealthy activity stations were designed to promote health concepts and emphasize that fitness is key to healthy living. Sponsored by Blue Cross and Blue Shield of Alabama, these exhibits allow visitors to record their fitness levels — they test muscle endurance, BMI, reaction time, pulse, high-jump ability and more — and receive a personalized score card to review at home or compare on their next visit.
The gallery also houses the BioLab, a learning center where visitors participate in a variety of experiments and activities that apply biological concepts to every day life. Audiovisual equipment and audience-centered design guarantees each participant VIP seating in the middle of the educational action. Exploreum educational staff and guest health educators will create dynamic programming that will change every two months, insuring audiences a unique experience each visit.
“Reversing trends in heart disease, stroke and diabetes requires awareness,” said Dr. Bernard H. Eichold II, Mobile County public health officer. “The Exploreum’s ability to creatively reach citizens, particularly children and adolescents forming life patterns, with fun and memorable educational messages can literally save lives and reduce the spiraling costs of health care in the region.”
The Gulf Coast Exploreum Science Center is a not-for-profit, community-owned organization created to promote science education along the Gulf Coast. The Exploreum was named Alabama’s 2008 Attraction of the Year by the Alabama Department of Tourism and Travel and is the seventh most visited attraction in the state. For more information, please contact 251.208.6873 or visit Exploreum.com.
Photo available upon request.