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Mid-Winter Conference 2018
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The local revenue conference is Jan. 26-27

Improving your sales efforts and finding new streams of revenue are topics not to miss at the annual MPA Midwinter Conference, Jan. 26-27, 2018, at the Hilton Jackson.

 

Nationally renowned speaker Ryan Dohrn is the keynote presenter for this year's event, which also includes the traditional Silver Dollar Idea Breakfast Exchange and Better Newspaper Contest Awards Luncheon. Sessions for sales reps new to the newspaper profession – or anyone who just wants a refresher – are planned, as well as panel discussions on niche products and magazines, event marketing, digital revenue streams, and more.


Dorhn is the principal of Brain Swell Media and is the creator of the Selling Backwards and 360 Ad Sales System used by thousands of sales executives around the world. He has helped companies build over $500 million in sales revenues, overseen nearly 2,000 web site builds and has been hired as a professional business speaker for scores of national, regional and state trade groups. He recently covered the advertising and revenue track during the MPA-LPA Joint Convention in Biloxi.

Friday evening’s reception will include another Wine Pull benefit for the MPA Foundation.

Registration for the event will open in November. Further details on hotel reservations and the agenda will arrive soon by mail and email.

 

The event will be preceded by the annual Celebrity Roast to benefit the MPA Education Foundation, this year honoring Mississippi Attorney General Jim Hood.


REGISTRATION
Click here for online registration

Click here to download a registration form

 

TUITION GRANTS

A limited number of tuition grants from the MPA Education Foundation are available to member newspapers to help defray the cost of registration. Newspaper members are eligible for one grant in the amount of $100 on a first-come, first-served basis.

 

Click here to download a grant application.


RESERVE YOUR ROOM
Join us at the Hilton Jackson for the group rate of $99 nightly. Click here to make reservations online, or call 601-957-2800 and mention Mississippi Press Association for the group rate. Deadline is Friday, Jan. 5, 2017.

 


TENTATIVE AGENDA

 

Pre-Conference

Thursday, Jan. 25

3 pm – MPA Education Foundation Board of Directors Meeting

6 pm – MPA Legislative Reception

7 pm – MPA Education Foundation Celebrity Roast of Jim Hood

 


Friday, January 26

 

9 am – MPA-MPS Board Meeting

11 am – Registration desk opens

1 pm – Opening Session and Welcome

1:15 – CONCURRENT SESSIONS

» Newspaper Sales Boot Camp – Presented by Julie Darling, Mississippi Press Services

New to newspaper sales, need a refresher, or simply want to connect and learn from colleagues? This informative programs is a start-to-finish map for prospecting, sales calls and deal closings.

» Magazines and Niche Products Panel Discussion – Newspaper members who've launched successful magazines and other niche products discuss the process.

2:30 – Coffee & Cookie Break

2:45 – CONCURRENT SESSIONS

» Newspaper Sales Boot Camp continues – Presented by Julie Darling, Mississippi Press Services

» Event Marketing Panel Discussion – From cooking shows to sports award banquets, hear from newspaper members who've succeeded in branding and building revenue with special events.

4:00 – Networking Hour

Visit one on one with peers and colleagues in a fast-paced hour of sharing your best ideas. Refreshments and great conversation.

6 pm – Reception & Wine Pull Benefit

7 pm – Dinner on Your Own

 


Saturday, January 27

 

8 am – Registration desk opens

Silver Dollar Breakfast Idea Exchange. Moderator: Pat Brown, The Magee Courier.

Bring your best revenue and cost-saving ideas. Drawing for cash prizes for participants.

9:15 – GENERAL SESSION with Ryan Dohrn

"Prospecting for Success!" Creating and executing your Big 50 prospect list.

10:30 – Break & Check-Out

10:45 – GENERAL SESSION with Ryan Dohrn

"Hosting Sales Cales that Close Business!" So you booked a neeting… Now what? 10 strategies to deploy and understand to earn business when you have the client’s attention.

Noon – Break

12:15– Better Newspaper Contest Awards Luncheon. Emcees: Stephanie Patton, The Leland Progress, and Marshall Ramsey, Clarion Ledger.

2 pm – Conference adjourns

 

 

For additional information, contact:
Monica Gilmer, member services manager
Mississippi Press Association
601-981-3060, x221

 

more Calendar

1/25/2018
MPAEF Celebrity Roast of Jim Hood

1/26/2018 » 1/27/2018
Mid-Winter Conference 2018

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