|Elections & Advertising|
MPS connects candidates with constituents
A study by Newton Marketing & Research found 85 percent of Mississippi newspaper readers voted in recent elections. That’s compelling data for candidates and media buyers to consider when making decisions on investing campaign ad dollars. Surveys conducted on behalf of the Newspaper Association of America in 2012 corroborate the data that newspaper readers overwhelmingly go to the polls each election season.
But the strength of newspapers and online companion products is evident across a wide-range of categories: An astounding 95 percent of readers choose newspapers first for information about local government and political issues.
When reaching the broadest possible audience, Mississippi Newspapers Deliver. Call Mississippi Press Services today for a no-cost estimate on putting your message before 1.4 million readers.
10 Reasons Voters Read and Readers Vote
During a very competitive campaign season, newspaper media remain an important information source for registered voters. In January 2012, the Newspaper Association of America commissioned the respected campaign research organization, Moore Information, to conduct the American Voters Media Use Survey. Learn more about the 10 Reasons Voters Read and Readers Vote.
CLICK HERE for more information about the impact of Mississippi newspapers.
FOR MORE INFORMATION, Contact
Sue Hicks | Business Development Manager