Session Topics
The TweenTribune
TweenTribune.com is a daily news site for tweens. Each day links are posted to the day’s most compelling news from a tweens perspective. Learn more about this exciting program and its revenue model for newspapers. Presenter Alan Jacobson is TweenTribune’s managing editor.
Turning Newspaper Advertising Around
Consultant and trainer Joe Piergrossi will lead this fast-paced 90-minute session on building lineage and strengthening our sales position in 2010. Topics include sales training, business plans, advertiser workshops and more.
Display Ad Design to Benefit Advertisers
Alan Jacobson of Brass Tacks Design outlines the best practices for print design in a world with so many new competing media.
Web Solutions for Community Newspapers
Not making any money with your Website? Townnews.com’s Gary Sosniecki tells about successful revenue models and sales strategies for community papers and smaller markets. Whether you have a Website or not, this session is a good reference point for those who want to do more.
Out of the Box: Niche Publications
From magazines and chamber guides to real estate tabs and preprint slicks, this program is a 75-minute exchange of great ideas among the panel and audience on what is working to generate dollars outside our traditional newspaper product. Panelists include Lisa Bryant of the Northeast Mississippi Daily Journal, Gary Andrews of the Yazoo Herald and David Culpepper of The Daily Leader.
Increasing Revenue Through Co-Op Advertising
Learn about increasing revenue even in tough economic times. See a step-by-step approach to capitalizing on brand advertising programs funded by co-op. These programs exist in every market with ever major brand-name product. Presented by Multi-Ad’s Tim Brennan.
Video Advertising
The Web has leveled the playing field for our industry in many ways. Find out how to capitalize on this exciting medium by learning the tricks of the trade with video advertising. Alan Jacobson leads the discussion.