Retail Advertising Manager, Town Talk, Alexandria, LA
The Town Talk (Daily: 33,000; Sunday: 37,000) a Gannett paper in Alexandria, Louisiana has an opening for a Retail Advertising Manager. This person will be responsible for leading and implementing advertising initiatives to grow revenues and provide value to the retail customers. Responsibilities:
1. Direct all retail sales and service functions for print and online.
2. Analyze marketplace and competition to determine most effective pricing and strategies.
3. Developing and growing revenues in a challenging economy, in a very competitive environment
4. Train, motivate, recruit and develop energetic, creative and committed sales staff
5. Work with advertisers to develop successful relationships, including making sales calls with staff
6. Work closely with Advertising Director in preparation and implementation of operating budget, revenue, and expense plans
7. Generate reports on a weekly basis to Advertising Director
Must possess strong leadership skills and will play an important role in the development and implementation of advertising strategies and rate structures. This position requires an individual with a proven record of accomplishment in team development and staff motivation.
Qualifications:
Bachelor’s degree or comparable experience, excellent organizational and analytical skills, proficient PC skills including Microsoft applications Excel and Word, demonstrated innovative leadership, communication and staff development skills, ability to develop and implement both advertising strategies and rate structures, strong ethical standards and integrity are a must. Send cover letter with salary requirements and resume to: Bill Heirtzler, Advertising Director, The Town Talk, P.O. Box 7558, Alexandria, LA 71301