From E&P: Valassis announced Thursday it will acquire ADVO for $1.3 billion — including $125 million in debt — or $37 per share in cash. The combined company will serve 20,000 advertisers across the world including 94 or the top 100 advertisers in the United States by delivering targeted marketing through direct mail and newspapers.
Editor and Publisher has published a report on The Clarion-Ledger’s efforts to launch a distribution network in the metro area, as well as the effort of the Jackson Free Press and other independent publishers to throw a wrench into the process. (E&P subscription required.)
Birney Imes, ed and pub in Columbus, muses about changes on our Gulf Coast, in New Orleans and his newspaper bagging the Emmerich Award for Editorial Excellence at this year’s MPA convention. Rachel Eide, managing editor for The Commercial Dispatch, took the top prize.
The Commercial Appeal is reporting 12 Mid-South newspapers are merging into a single ownership group in a deal that will link editorial and advertising content across city, county and state lines. The new media organization will bring together 11 weekly newspapers and one shopper that cover the suburban markets around Memphis and rural North Mississippi with a combined circulation of more than 100,000. Mississippi-based newspapers joining the group include The Southaven Press, The (Ashland) Southern Advocate and the (Ripley) Southern Sentinel.
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