Newspaper circulation falls 2.8 pct: study
Mon Oct 30, 2006 10:57am ET27
By Robert MacMillan
NEW YORK (Reuters) - U.S. newspaper circulation fell 2.8 percent as of the end of September, according to industry data released on Monday, highlighting the further migration of readers to the Internet and other media outlets.
Far sharper declines were posted at newspapers seen as potential acquisition targets, including the Los Angeles Times and the Boston Globe, as the industry attempts to reshape itself and counter rival news providers online and elsewhere.
A Newspaper Association of America (NAA) analysis of data on 770 newspapers released by the Audit Bureau of Circulations found that average daily circulation fell 2.8 percent to about 43.8 million copies for the six months ended September 30, compared with the same period a year ago. [Link]