NAA report: growth of newspaper Web visitors
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NAA report: growth of newspaper Web visitors
A study from the Newspaper Association of America reported significant growth in newspaper Web usage by readers.
According to the NAA’s Fall 2006 Newspaper Audience Database report, unique visitors to newspaper Web sites averaged more than 55.5 million visitors a month during the first half of the year. That is a 31 percent increase over the 42.4 million reported from last year.
The NAA also launched a new interactive tool built by Scarborough Research designed to allow advertisers to generate their own reports on national and local newspaper print and online audience data, comparing selected markets or newspapers across a range of demographic segments.
The NAdbase analysis shows the continued broad reach of the print audience, 114 million, in the top 50 markets reading the newspaper over the course of a week.
The new tool is available on a new NAA advertiser site, www.newspaperaudience.com.