NAA pitches print strength to big advertisers
From Newspaper Association of America | Nearly 100 newspaper executives met with the new Macy’s Centralized Marketing organization in March to discuss how we will continue that partnership. In preparing for the three-hour meeting, Macy’s asked us, the newspaper industry, to take a bit of time to talk about the vitality of the newspaper industry today and how newspapers are building for a brighter tomorrow. This script and presentation is the one Mort Goldstrom, NAA VP Advertising, used for that meeting. It was so well received that attendees encouraged us to post on our NAA.org site.