Online paper viewership hits high in ‘07
Average monthly unique audience figures for newspaper Web sites grew by more than 3.6 million in 2007, a record year for the industry and an increase of more than six percent over 2006 numbers. Monthly unique visitors to newspaper Web sites averaged 62.8 million in last year’s fourth quarter, a record number in itself and the largest in any quarter since the Newspaper Association of America began tracking online usage in January 2004.