Statewide circ dips slightly; Dailies down 2%
Preliminary analysis of MPA member USPS statements of ownership indicates circulation dipped only slightly in 2007 compared to prior year. Total circulation fell 3,446, or less than 1 percent, to 656,856.
Cummulative circulation of the state’s 23 daily newspapers fell 2 percent to 356,873. Losers outnumber gainers: A total of 13 papers posted losses for the year, although the majority were slight. Papers posting increases for the year include the Biloxi Sun Herald, Columbus Commercial Dispatch, Laurel Leader-Call, Natchez Democrat, Oxford Eagle, Starkville Daily News, Tupelo Northeast Mississippi Daily Journal, University Daily Mississippian, and West Point Daily Times Leader.
Non-dailies/weeklies again blunted the loss of the dailies by gaining 4,731, or 2 percent, over prior year.
Numbers are preliminary; a few newspapers have not yet submitted their 2007 USPS Statements of Ownership and Circulation to MPA. If your newspaper has been contacted and you have not yet supplied the form, please do so by faxing to the attention of Beth Boone: 601-981-3676. Circulation figures for all state newspapers will be included in the 2008 Newspaper Directory available from MPA early next year.