10 things learned at the weeklies conference
From American Press Institute Director of Marketing Elaine Clishman: I have a particular affinity for weekly newspapers. Weeklies are where most of my experience lies, and I believe firmly that the strength of connection between a weekly newspaper and the community it serves can be a significant strategic advantage. So it was a pleasure for me to spend four days a couple of weeks ago moderating API’s annual seminar for weekly executives, Management of the Weekly Newspaper.