MPS plans co-op program webinars
Mississippi Press Services is currently making plans to co-host with AdMall a webinar session on maximizing revue and sales through the Web-based co-op program. MPS has offered the AdMall service to members for several years, but participation has waned over the past year and that has driven costs up for the remaining participants.
“If we can get more members interested in joining AdMall, then the dues for the program will be more affordable for everyone,” said MPA/MPS executive director Layne Bruce. “The purpose of the webinars is two-fold: We want to increase participation and training among existing members and hopefully entice a few more papers to join the program.”
MPS Director of Sales David Gillis is currently polling members to see who would be interested in participating and is working with AdMall reps to set a date in September for the training.
Members do not have to participate in AdMall currently to join in on the webinar. Dates will be announced soon.
If your newspaper would like to participate and learn how to grow co-op sales through the AdMall program, contact Gillis, dgillis@mspress.org, or call 601-981-3060.