Mailing of weekly packets to cease
MPA members who are still receiving weekly mailings including their MCAN and MDAN advertisements will no longer receive the packages as of the week of July 23, unless they have specifically requested they continue.
Around two dozen member papers were still receiving the weekly packets, but MPA executive director Layne Bruce said with the rise in postage costs and the prevelance of of Internet access for downloading materials electronically, the days of weekly mailings have passed for most members.
“Longtime members will recall we made an effort over a decade ago to move toward a paperless exchange between newspapers and the Association,” Bruce said. “We may not be entirely to that point, but with this step we are moving closer.”
Bruce added that with upgrades expected in the accounting and order system software used by MPS, members will soon be able to elect to receive insertion orders via email. “We want to make use of the latest technology to make the process as simple and efficient as it can be for our members.”
A few newspapers will still receive the network packets by special request. If you have questions about the mailings or downloading MCAN/MDAN, contact Networks Coordinator Linda Caldwell, lcaldwell@mspress.org.