Fas Fax: Daily circ figures erode further
From Editor and Publisher: “The Newspaper Association of America reported that overall daily circulation for the spring period declined 2.1% to 44,961,066 and Sunday decreased 3.1% to 48,102,437. The association analyzed average daily circulation for the 745 daily newspapers and 601 Sunday papers reporting to the Audit Bureau of Circulations’ FAS-FAX for the six-month period ending March 2007.”
A sidebar examines some of the causes of the slide: “Blame the cutting of other-paid circulation, which includes hotel, employee, Newspapers in Education and third-party copies, for the losses. Publishers are dialing back on their distribution areas, focusing on the “core market.” The category of single copy — while a small portion of circulation — is suffering large declines affecting the overall numbers.”