NAA launches 2007 trade campaign
From NAA: Hundreds of newspapers joined forces Monday to launch the industry’s 2007 trade campaign with simultaneous publication of print and online ads that communicate to advertisers the value of the engaged audience delivered by today’s newspapers in all their forms. With the tagline, “Newspaper: The Multi-Medium,” the campaign communicates to media planners and buyers that the brand power, content and credibility of newspaper media – from print and online to niche publications and wireless products – serve the needs of advertisers better than any other medium.