Google pact doesn’t spook print folks
From Advertising Age: Maybe it’s no surprise that Google’s effort to help small and medium-size advertisers buy offline media such as newspaper space and radio spots appears to be working. What is surprising, however, is that the newspaper and radio folks aren’t sounding the least bit spooked by it. In fact, Google may have finally built what years of complaining by media-buying agencies couldn’t: a viable, scalable, e-business approach to buying local media.