Papers trimming national ad premiums
From Media Life Magazine: When media buyers grouse about placing their national clients in local newspapers, they grouse most about the higher rates those clients are charged over local advertisers. Under these premiums, a national advertiser can be socked 30 percent and sometimes more over what local advertisers must pay for the exact same ad space…But in reality, the premium is already being severely trimmed, and over time it could all but disappear.