One newspaper…40 niche products
From Media Life Magazine: In remote St. George, Utah (pop. 50,000), the leading paper, the only paper, is The Spectrum, circulation 24,000. But there’s also the glossy, high-end St.George Magazine, published by The Spectrum. Then there’s a home building and remodeling guide and an outdoor recreation guide, which The Spectrum also puts out. Add to that a how-to guide on everything from selecting a diamond to a Lasik surgeon to buying a truck.