Packed agenda focuses on basics
The preliminary agenda is coming together for next month’s Mid-Winter Conference at the Jackson Hilton. Confirmed speakers thus far include Ken Long, advertising director for the Texas Press Association, Barry Newton of Newton Research, technology guru Lisa Tackett Griffin, and Pat Taylor, ad director for The Pilot in Southern Pines, N.C.
Long will present a program on newspaper special sections, while Taylor will address management and motivation in advertising departments.
Newton will present the results of the recentlty-completed newspaper readership survey. Over 1,000 Mississippi newspaper readers were recently polled by Newton Research to determine trends and the state of the industry’s importance as a source of news and advertising for state residents.
Griffin will present sessions on a variety of technology issues, including hints and tips on popular programs such as Quark and InDesign.
The event gets underway Jan. 25 and wraps Jan. 27 with the Better Newspaper Contest Awards Luncheon.
It will be followed again this year by the MPA Education Foundation Celebrity Roast the night of the 27th. This year’s honoree is Ole Miss Chancellor Dr. Robert Khayat.
For more information on the conference and roast, including a preliminary agenda and reservations link, visit the Mid-Winter Update Page.