Statewide classified site to premiere
The Mississippi Classified Advertising Network (MCAN) will go global in early 2007 when the service officially launches its online companion site, msclassifiedsonline.com. The site is being prepped as a value-added feature of advertising in the state classified network, which currently appears in the print edition of 104 newspapers statewide.
By taking the service onto the Internet, MCAN will be fully searchable to an audience beyond the current readership of Mississippi print newspapers. For 2007, no rate increase is being considered for the MCAN product, which offers a 25-word line ad for $200 in participating newspapers. The site is live and viewable at current, but MPS will launch a state campaign to promote the service to members and readers in January, including a brief overview during the Mid-Winter Conference January 25-27 at the Jackson Hilton.
For more information on mssclassifiedsonline.com, email technology coordinator Victoria Bracknell (vbracknell@mspress.org) or marketing director Layne Bruce (lbruce@mspress.org).