Shoppers Name Newspapers “Primary Source” for Local Purchases
The Dieringer Research Group’s American Interactive Consumer Survey has been in the forefront of exploring the Internet’s impact on shopping behavior in the U.S. Yet, until now, the impact of print and online newspapers hasn’t been quantified.Thanks to NAA’s participation as a sponsor in the 2005 survey, we now know that even as the Internet grows in importance for discerning shoppers, local print newspapers remain top of mind for local purchases by a wide margin.