NAA: ONLINE NEWSPAPER ADVERTISING JUMPS 35 PERCENT IN Q1
Eighth Consecutive Quarter of Double Digit Online Increases;
Print and Online Newspaper Advertising Up 1.8 Percent;
Real Estate advertising climbs more than 26 percent
Vienna, Va. - Advertising expenditures for newspaper Web sites increased by 34.9 percent to $613 million in the first quarter versus the same period a year ago, according to preliminary estimates from the Newspaper Association of America. Print and online expenditures together totaled $11.1 billion for the first quarter of 2006, a 1.8 percent year-over-year increase. Spending for print ads in newspapers totaled $10.5 billion, up 0.3 percent versus the same period a year earlier led by strong gains in real estate advertising. [..More]